Companies of all sizes invest in digital marketing channels to drive traffic, boost brand awareness and increase sales.
The reason for this investment is that digital channels offer companies global reach, enable targeting and personalization and get insights (especially when using the power of artificial intelligence).
As a result, Chief Marketing Officers in the United States increased digital spending by 7.9% while traditional advertising spending decreased by 0.6% in the same 12-month period, according to a Statista survey.
This is the reason digital marketing managers are in demand. And it’s the reason salaries are climbing. A recent job market survey by Aspire and DMI found that Marketing Managers in the U.S can demand up to $105,000 while in the U.K Senior Marketing Managers can earn up to £75,000.
So if you’re an aspiring digital marketing manager but aren’t sure how to get there, this blog will help you identify the essential skills you need for a successful digital marketing career.