Graphic Design Theory for Creatives: The Ultimate Guide
Color is one of the most important elements of design and can be used to create contrast, harmony, and balance in a composition. When choosing colors for your design, it is important to consider the meaning of each color as well as how they will work together. For example, warm colors such as red and […]
18 Great Gifts for Designers
If you aren’t a designer, you may not have heard of Pantone or think they sell some paint here and there, BUT to designers, they are the company to look to for colour trends and the ultimate way to print projects! They also sell a lot of lifestyle products, using their famous (to designers) colour […]
Get familiar with Type Anatomy
Understanding the anatomy of typography and the way letterforms are put together will help you understand characters relationships to one another. So when you’re working with words/sentences you will know how to optimise readability for the viewer. Which is usually the most important factor when it comes to working with text. Always question if it’s […]
2024 Design Trends
Adobe Trend research team identified and named this visual style as calming rhythms 🙂 The repetition and visual rhythms of this style are often used to create more pleasing compositions in graphic design. This trend is very calming, relaxing, and positive, and we predict designers will incorporate it into their work!
5 Portfolio mistakes designers make
With over 15+ years of experience as a designer and hiring creatives, Martin has found that poor presentation is the number one reason your portfolio doesn’t stand out For best practice
The Ultimate Tool for Collecting Inspiration and Ideas
You only have to worry about finding good stuff, the AI takes care of organizing everything for you. mymind’s AI summary feature works incredibily well. Check out the example below of a cereal packaging design. The description and tags on the right side were all generated by mymind’s AI and they are spot on. I […]
SEO vs SEM: How Do They Work Together?
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are linked as they leverage search engines like Google to drive traffic and enhance visibility. Sometimes the terms are used together to reference a similar set of activities, which can be confusing for those of us who aren’t as familiar with this world. But while they […]
The Beginner’s Guide to Defining Buyer Personas
One of the best ways to create content and plan marketing campaigns that truly engage your target audience is by creating buyer personas. But, what is a buyer persona? In a nutshell, a buyer persona is a profile that represents your ideal customer. It will help you target and personalize your marketing efforts and connect […]
A Guide to Employee Advocacy on Social Media
Imagine if every employee in your organization became a passionate advocate for your brand, sharing their unique perspective and amplifying your reach online. Employee advocacy is more than a buzzword: it’s a powerful strategy to leverage your company’s individual voices to build brand presence, connect with new audiences, tackle social issues, and even help achieve […]
8 Strategies Universities Are Using to Boost Student Enrollment in 2024
Student enrollments are falling across the globe. In 2025, experts predict enrollments are going to drop significantly as the number of Americans of college-going age will fall. International students are also on the decline. U.S. colleges and universities saw a 72% drop in students from other countries compared to the previous year, according to a […]