Artificial Intelligence (AI) is the new electricity of the business world, powering innovation and growth across industries.
The marketing department is no exception, as AI can help automate routine tasks, optimize campaigns, drive personalization, help people make data-driven decisions, and predict customer behavior.
That’s why 60% of CMOs have implemented AI-driven initiatives in their marketing strategies according to our ‘2024 Global Digital Skills & Training Report: Insights from Corporate Leaders’ report. CMOs also believe that AI will have a ‘big impact’ on productivity (50%), efficiency (45%), and innovation (38%).
There’s no doubt that AI is having an impact on digital marketing. It’s changing the way marketers work, gather information, get insights, and craft campaigns, but more importantly it’s having an impact on marketing strategy.