SEO vs SEM: How Do They Work Together?
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are linked as they leverage search engines like Google to drive traffic and enhance visibility. Sometimes the terms are used together to reference a similar set of activities, which can be confusing for those of us who aren’t as familiar with this world. But while they […]
The Beginner’s Guide to Defining Buyer Personas
One of the best ways to create content and plan marketing campaigns that truly engage your target audience is by creating buyer personas. But, what is a buyer persona? In a nutshell, a buyer persona is a profile that represents your ideal customer. It will help you target and personalize your marketing efforts and connect […]
A Guide to Employee Advocacy on Social Media
Imagine if every employee in your organization became a passionate advocate for your brand, sharing their unique perspective and amplifying your reach online. Employee advocacy is more than a buzzword: it’s a powerful strategy to leverage your company’s individual voices to build brand presence, connect with new audiences, tackle social issues, and even help achieve […]
8 Strategies Universities Are Using to Boost Student Enrollment in 2024
Student enrollments are falling across the globe. In 2025, experts predict enrollments are going to drop significantly as the number of Americans of college-going age will fall. International students are also on the decline. U.S. colleges and universities saw a 72% drop in students from other countries compared to the previous year, according to a […]
How to Create an AI Digital Marketing Strategy
Artificial Intelligence (AI) is the new electricity of the business world, powering innovation and growth across industries. The marketing department is no exception, as AI can help automate routine tasks, optimize campaigns, drive personalization, help people make data-driven decisions, and predict customer behavior. That’s why 60% of CMOs have implemented AI-driven initiatives in their marketing […]
8 Skills You Need to Become a Digital Marketing Manager
Companies of all sizes invest in digital marketing channels to drive traffic, boost brand awareness and increase sales. The reason for this investment is that digital channels offer companies global reach, enable targeting and personalization and get insights (especially when using the power of artificial intelligence). As a result, Chief Marketing Officers in the United […]