How to Create an AI Digital Marketing Strategy
Artificial Intelligence (AI) is the new electricity of the business world, powering innovation and growth across industries. The marketing department is no exception, as AI can help automate routine tasks, optimize campaigns, drive personalization, help people make data-driven decisions, and predict customer behavior. That’s why 60% of CMOs have implemented AI-driven initiatives in their marketing […]
8 Skills You Need to Become a Digital Marketing Manager
Companies of all sizes invest in digital marketing channels to drive traffic, boost brand awareness and increase sales. The reason for this investment is that digital channels offer companies global reach, enable targeting and personalization and get insights (especially when using the power of artificial intelligence). As a result, Chief Marketing Officers in the United […]
New to the web platform in August
This change, shipping in Chrome 128, provides a secure and reliable way to identify individual pen (pointers) interacting with the screen to set specific colors or pen shapes for each device interacting with the digitizer. It extends the PointerEvent interface to include a new attribute, deviceProperties. This contains the attribute uniqueId, that represents a session-persistent, […]
Tell us how you use CSS with the State of CSS survey
The State of CSS 2024 survey is now live! We’d love you to take the survey, and this post explains how we use the results and why we think it’s important that as many developers as possible take part. Our aim as the Chrome team is to make the web better and to improve the […]
Passkeys hackathon in Tokyo
Keio University’s SFC-RG pkLock team was the only team in this competition to take on the challenge of combining IoT devices with passkeys and they even brought a 3D printer. Their pkLock (pronounced “pic-lock”) aims to solve the common problem of cumbersome key handover for Airbnb and other private lodging by using passkey cross-device authentication. […]
Chrome ends support for First Input Delay
In May, the Chrome team officially replaced First Input Delay (FID) with Interaction to Next Paint (INP) as the Core Web Vitals metric for measuring interaction responsiveness. As part of that plan, in January, Chrome announced its intention to officially end support for FID. Well, that time has finally come, and as of today FID is no longer supported […]
Build responsible web experiences with generative AI
Google is committed to responsible AI practices. Whatever decisions you make, be sure to document your practices for the future. Keep a record of the results and best practices so that you and your colleagues can continue to maintain and improve existing and future applications. Sites, apps, and extensions that generate content using AI should […]
Submit your proposals for Interop 2025
Since 2021, the Interop initiative has improved interoperability across the web platform. Many of the features that are now part of Baseline were helped to interoperability through the process. And, as we head towards the last quarter of 2024, it’s time to open up the proposal process for Interop 2025. From today through October 9th, […]
The Benefits of Educational Apps
Educational apps stand as transformative tools, redefining how knowledge is acquired and engaged with across the globe. At MessApps, we recognize the pivotal role these applications play in enhancing educational experiences, making us an ideal partner to bring such innovations to life. Accessibility and Convenience One of the primary benefits of educational apps is their […]
Evaluating the Need for a Mobile App in Your Business Strategy
Mobile apps provide valuable data on customer behavior and preferences, which can drive informed decision-making and personalized marketing.5.Competitive Differentiation:Deploying a mobile app can differentiate your business from competitors, particularly if they have not yet adopted mobile technology.When to Recognize the Need for a Mobile App•If enhancing customer service is a priority.•If you’re looking to boost […]